Chatbot as a communication channel with Philip Morris International clients
Client
Philip Morris International is an American tobacco company, one of the largest cigarette manufacturers in the world. The current product range mainly consists of cigarettes and products that do not contain tobacco smoke, including heated tobacco, electronic vapors, and smokeless products.
Context
Today, fierce competition is present in almost all areas. One of the main competitive advantages is the high level of customer service. As a result, companies pay much more attention to both serving and attracting customers, as well as retaining them.
Task
Create a chatbot for the PMI cigarette brand to consult and attract customers.
Solution
We have developed 6 chatbots for the PMI cigarette brand with the ability to consult customers about the product and connect an operator to help.
Chatbots provide information about products, tell about the latest news and promotions, recommend products based on their personal interests, and conduct mini-quizzes to attract the target audience of the brand.
Results
The brand has
PMI tobacco products have an additional channel of communication with customers in the form of chatbots.
Over 5 thousand
active users joined chatbots in the first month of operation.
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