Sales forecasting and optimization of the assortment matrix
Task
1 Develop a web application (a website with a personal account) that serves as a full-fledged loyalty program for the Huggies brand, aimed at retaining existing customers, increasing the average check, etc.
Solution
2 A website has been developed with a personal account and a mobile version with a built-in CV-module for recognizing receipts, which allows validating a receipt within 10 seconds and accruing points (“hagi”) for users.
Results
3 Высокая оценка
developed by the Kimberly-Clark team, more than 150,000 registered users for six months of the loyalty program.
New activities and updates for moms and dads are introduced every month.
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