Kotex and Huggies bots for KZ, UZ and UA

Client

Kotex is an American trademark, manufacturer of feminine hygiene products. Founded in 1920, the brand belongs to Kimberly-Clark. Kotex creates products that will suit all women without exception.

Context

Customer loyalty to brands with a similar range of goods or services is one of the main indicators in the work of companies. It is important not only to attract new customers but also to be able to retain them. In order to effectively interact with the target audience that already uses the brand’s services, it is necessary not only to choose a suitable communication channel for it but also to expand the opportunities for customers to interact with the brand using technology.

Task

Expand the company’s CRM base, increase brand loyalty among the target audience, and attract users of competing brands.

Solution

We have created a single channel of communication with the brand in Telegram. Users get a bot girlfriend with whom they can have fun and get useful tips.

Chatbot Features:

1) The buyer can upload a receipt with Kotex products to receive a guaranteed prize and get into the big prize draw.

2) The client receives a menstrual cycle calendar that can predict the dates of the next three cycles, with push notifications about the approach of menstruation and useful information about the cycle and the girl’s health.

3) A chatbot can create a branded photo frame with a client’s photo.

4) The user can take game tests that will advise what to cook for dinner or what hobby to try.

5) In the chatbot, you can find out news about the brand’s products and their advantages.

6) The chatbot provides personalized content, taking into account the age of the client.

7) Various versions of the chatbot in Kazakh, Uzbek, and Ukrainian for localization and audience expansion.

Results

More than 1000

guaranteed prizes were given to the participants of the sweepstakes.

More than 26 thousands

users have joined the chatbot since its launch.

Kotex received

a new competitive advantage to increase and retain audience loyalty.

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